From 26th-31st October 2015, the Road Haulage Association will be staging a national awareness campaign, ‘National Lorry Week.’
This has been developed to demonstrate to the public and politicians the vital role that lorries and road freight play in moving the economy and daily life. The theme of the week is ‘Love the Lorry’.
Commented RHA Chief Executive Richard Burnett: “Eighty-five per cent of everything we eat, wear and buy and use is moved, at some point, on the back of a UK-registered lorry. Without us, supermarket shelves would be empty, homes would not be built and manufacturing plants would grind to a halt. This industry employs over 2.2 million people and, quite literally, delivers the UK economy – to which it contributes £74.5b.
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“We have a huge impact on the lives of everyone but sometimes that positive contribution is overlooked. ‘National Lorry Week’ will provide us with an opportunity to reach out to the public and politicians as never before to highlight our massive and positive contribution to daily life.”
The RHA will be inviting high profile media figures to try their hand at the wheel and to spend a shift working with a driver. In addition, there will be a nationwide radio campaign throughout the week. There will be a TV documentary featuring BTCC and RHA-sponsored racing driver Tom Ingram. As a professional racing driver, Tom has gone through the process of training to become a professional HGV driver and the documentary clearly shows it requires an equally high level of driving skill.
Hauliers will be asked to display a ‘Love the Lorry’ sticker on their vehicles to coincide with a nationwide ‘spot the sticker’ competition, the winner of which will win a fantastic prize worth £1,000.
The RHA will be hosting a reception in Parliament for MPs and Ministers to hear first-hand about the vital role the industry plays in their constituencies and also get the chance to see if they have what it takes to be a HGV driver in a state of the art HGV driving simulator.
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