PRM has revealed its new brand identity —winking at its heritage while reinventing itself for today’s modern world.
The Lisburn based sales & distribution business was founded in 1988 by Philip & Lynne Morrow. Celebrating 35 years in business next year the company now employs 250 people and has production facilities in Dromore and Derry.
PRM offer a complete range of services that enable them to meet the diverse requirements of leading food brands, grocery retailers and their customers, thus making them the distribution partner of choice for many today.
CEO & Founder, Philip Morrow said, “We started the process of refreshing our brand with a very clear vision of where we wanted our company to be positioned and the key messages we wanted our new corporate identity to communicate in relation to our service offering, our customer service commitments and our values as an employer.
“This brand refresh signifies the beginning of the next chapter for PRM as we accelerate plans to futureproof and further grow the business as we respond to the continued demand for route to market services.
“Part of our plans for growth include an expansion of our physical capacity and warehousing capabilities with the construction of a new purpose-built facility adjacent to our current premises in Lisburn.
“Like all other local businesses, we have had to navigate the key challenges of Covid-19 and Brexit over the past two years. However, Brexit has presented us with new opportunities to offer solutions to the supply challenges many brands and retailers now face across GB and Ireland.
“I am immensely proud of what we have achieved over the last 35 years, none of which would have been possible without the excellent people who have contributed to the continued growth of the business, some of whom have been with us from Day One and are still here today leading the company forward within their various departments.”
Detailing some of the upgrades to the company’s brand toolkit, Marketing Manager Emma Morrow highlights that, “Within this reset of our brand our logo, colour palette and typeface have all been given a style evolution. Our new identity conveys quality, freshness and the dynamic nature of our business — representing our continued commitment to providing solutions for our suppliers and customers alike.”
The company is in the process of launching its new website, staff uniforms and unveiling new livery across a fleet of 30 multi-temperature controlled vehicles.