Bridgestone is contributing a variety of tyres, services and performance products at the Olympic and Paralympic Games Paris 2024. The company’s contributions to Paris 2024 operations and activities are designed to showcase how it is creating social and customer value through safety, sustainability, inclusivity and innovation.
“The Olympic and Paralympic Games are powerful platforms that unite and inspire people around the world through emotion and performance,” said Laurent Dartoux, Management Board Chair and Group President, Bridgestone Europe Middle East and Africa (BSEMEA).
“The objectives of the Olympic and Paralympic movements closely align with Bridgestone’s mission ‘Serving Society with Superior Quality’ and our vision to create a more sustainable world for future generations. Through our support for Paris 2024, we are promoting and demonstrating our shared values to our employees, our communities, and our customers.”
As the Official Tyre of the Olympic and Paralympic Games, Bridgestone is helping keep the official Olympic and Paralympic fleet in motion. Bridgestone is providing a variety of its premium tyres for more than 1,000 of Toyota’s newly-provided vehicles.
This product offering includes the new Bridgestone Turanza 6 and the Bridgestone Alenza 001 tyres featuring the company’s advanced ENLITEN technology. ENLITEN is a combination of cutting-edge technologies and materials designed to optimize performance, durability, and/or sustainability characteristics. Through ENLITEN, Bridgestone will continue to design premium tires to fit the evolving performance needs of its customers and the future mobility ecosystem, particularly EVs.
Bridgestone is also providing its high-performing motorcycle tyres for more than 20 motorcycles used in support of Paris 2024 road course events. These provisions include tyre fitments for a prototype Kawasaki hydrogen motorcycle.
More than three dozen Bridgestone-owned Speedy and First Stop tyre and maintenance service centres will be on call during Games time to support all fleet tyres and passenger vehicles. These locations throughout the Paris 2024 venue footprint will provide tyre checks and related automotive service for the nearly 3,000 cars operating at the Olympic and Paralympic Games. Speedy will also provide glass-related services, including windshield repair and replacement.
Road Safety Training
To promote road safety, Bridgestone created an e-learning education model as part of a training series for drivers. The training will be offered to the nearly 4,000 volunteer drivers before they get behind a wheel to pilot the Paris 2024 fleet. The module highlights the important role tyres play in vehicle safety and performance. It also offers tyre care tips for checking tread and maintaining proper inflation.
Bridgestone also will supply more than 600 bicycles for alternative options of non-motorized transportation. Bridgestone is partnering with Decathlon, an international sporting goods manufacturer based in France and Official Partner of Paris 2024, to make the bikes available across Paris 2024 venues and in the Olympic and Paralympic Village.
The bicycles will be available to athletes, volunteers and staff for convenient and efficient transportation where car travel is not necessary. After Paris 2024 concludes, Bridgestone will partner with Ville de Paris to donate approximately 500 of the bikes locally to community organizations.
Additional information about Bridgestone’s Worldwide Olympic and Paralympic Partnerships can be found online at www.Bridgestone.com/olympics/
