Continuing its 50th anniversary celebrations, Greiner Packaging UK & Ireland’s “We love sustainable packaging” message will now be seen by thousands of consumers all over the UK and Ireland, as a fleet of newly liveried trailers heads out onto the nations’ roads.
“We recently celebrated our 50th anniversary at Dungannon, in the presence of representatives of regional and local government, investors, and the Greiner Family Council from Austria,” says Director Operations at Greiner Packaging International, Jarek Zasadzinski.
“At the event, we announced new investments totalling over £10m, for the installation of new bespoke machinery, commissioning of a new manufacturing hall, and the expansion of the warehouse. These new investments follow the more than £35m we have invested since acquiring Wilsanco in 2006. Sixteen years ago, the site was turning over £15m and today we are achieving £60m. Our goal is to grow this site to £100m over the next 3-4 years.
“For fifty years, we have produced some of the world’s most sustainable packaging for food and non-food applications at our factory in Dungannon, so putting our essential sustainability message on the road in an exciting and important step.”
Newry-based logistics company Surefreight has been providing logistics services to Greiner Packaging UK & Ireland for more than five years and has decided to take the packaging company’s sustainability message on tour.
“Thousands of people see messages on trucks on a daily basis,” says Surefreight Business Development Manager Stuart Ferris. “Greiner Packaging is a valued partner, and we are proud to promote its sustainability message as it so closely aligns with our own environmental values. We were planning the addition of dozens of new trailers for the fleet, and immediately thought about using the opportunity to share important messages on what are effectively mobile billboards.
“We understand the value of getting people to think about packaging and sustainability, and half a dozen of our new trailers now feature Greiner’s important message.”
More efficient logistics
“Surefreight is an invaluable and totally reliable partner for us,” says Greiner Packaging UK & Ireland Warehouse & Distribution Manager Gavin Lee. “It is great that they share our vision and want to take this opportunity to use their trailers to promote our sustainability message.
“The 13.6 m long trailers each have a 26 pallet capacity, or 52 pallets when double-stacked. The lightweight nature of our packaging solutions means we can ship large quantities on each delivery, reducing the number of journeys required, which also contributes to our sustainability story.”
Adds Greiner Packaging UK & Ireland Transport & Despatch Leader Andrius Cesnauskas: “It is everyone’s responsibility to think about sustainability and we encourage brands and retailers to choose packaging that is friendlier to the environment, by working with a supplier that cares about our future generations. We are delighted that consumers around the UK and Ireland will now see our message, and want to discover more about why we are passionate about delivering sustainable packaging solutions.”