Harris Group has appointed Louise MacPherson as its new MAXUS Brand Marketing Manager; a key addition to the marketing function that underpins the marque’s ambition to increase network visibility, strengthen brand reliability and support the continued expansion of the MAXUS brand in the UK and Ireland LCV market.
MacPherson reports to Andrew Dickinson, newly-appointed Head of Marketing for Harris Group.
With more than a decade’s experience as a marketing manager within the commercial vehicle sector, MacPherson has developed an extensive knowledge base across truck, van and aftersales operations. Notably, she served as Group Marketing Manager at Western Commercial, the Mercedes-Benz dealer group operating from multiple locations across Scotland, managing marketing, events and sales initiatives.
Drawing on this substantial dealer-level experience, MacPherson now moves into the OEM space, where she will support the promotion of the expanding MAXUS product range and strengthening dealer networks, while leveraging the marque’s growing aftersales capability.
“The business is on a steep growth trajectory, and I’m excited to help establish the MAXUS brand as a major player in the LCV market.” Louise MacPherson
“Moving into a manufacturer role feels like a natural progression at this stage in my career,” MacPherson said, “Harris MAXUS is a manufacturer that has built a reputation for reliable products supported by a robust dealer network and aftersales infrastructure. The business is on a steep growth trajectory, and I’m excited to help establish the MAXUS brand as a major player in the LCV market.”
MacPherson also highlighted the strength of the Harris MAXUS team and its commitment to inclusive leadership. “What has struck me in particular is the calibre of people at Harris MAXUS,” she explained. “Also, there are women established in senior positions, and it’s genuinely refreshing to join a business that values and supports talented women at all levels. That commitment to people, combined with the MAXUS product range and the strength of our aftersales offering, creates a really compelling proposition.”
Looking ahead, MacPherson plans to immerse herself in product knowledge and dealer relationships. “I’m eager to develop a deep understanding of the MAXUS range by working closely with our sales and aftersales teams, and technical specialists,” she said. “I’m also looking forward to reconnecting with colleagues at dealerships where I’ve worked previously – some of whom now support the MAXUS franchise. Together, we can amplify the brand message and help our network showcase everything Harris MAXUS has to offer.”
MacPherson’s appointment comes at a pivotal time for Harris MAXUS, which experienced exceptional growth in 2025. Her expertise in building brand awareness, managing dealer networks and driving marketing campaigns will be instrumental in sustaining this momentum.
