Harris MAXUS Ireland, one of Ireland’s leading producers of light commercial vehicles (LCVs), has capped 2025 with exceptional full-year registration growth with its MAXUS range of fully-electric and diesel-powered vehicles, outpacing a strengthening LCV sector in Ireland and securing a top-ten brand position.
Harris MAXUS Ireland delivered an impressive 39.6% uplift in registrations across its electric and diesel ranges in 2025, with December’s figures positioning MAXUS third in the market with 14.4% – a performance the company believes to be representative of the brand’s ambitions in 2026 and beyond.
MAXUS delivered an impressive 39.6% uplift in registrations across its electric and diesel ranges, with 709 units registered in 2025 delivering a solid 2.2% overall share of the LCV market. The total LCV market in Ireland grew by 6.9% ending the year on 32,779 units. Of particular note are December’s figures which saw MAXUS claim 14.4% of the market in third position – a performance the company believes to be representative of the brand’s ambitions in 2026 and beyond.
Building on Q3 momentum, where MAXUS registrations surged 122% against a 25.6% industry rise, the brand’s full-year success underscores its versatility in both the zero-emission EV market – notably eDELIVER 9 – and diesel models like the T60 MAX pickup. This dual-power strategy positions MAXUS as the go-to marque for operators navigating EV transition while prioritising low total cost of ownership.
The company’s dual-power strategy positions MAXUS as the go-to marque for operators navigating EV transition while prioritising low total cost of ownership.
The brand’s expanding dealer network has strengthened regional access and customer support across Ireland, with growing availability of sales, service and aftersales provision ensuring operators receive comprehensive local support regardless of location.
Aftersales capability remains a key differentiator, with investments in the Dublin-based Harris Group Training Academy delivering technician upskilling across MAXUS electric and diesel models and systems – minimising downtime and supporting 24/7 roadside recovery for maximum fleet availability.
Karl Haughton, Managing Director, Harris MAXUS Ireland: “December’s third-place finish with 14.4% market share shows what’s possible when everything aligns – strong product, competitive pricing and comprehensive dealer support.
“Achieving 40% growth and consolidating a top-ten brand position represents a breakthrough moment for MAXUS in Ireland. These results validate our dual-power strategy and demonstrate that operators recognise the quality, capability and value proposition we’re delivering.
“December’s third-place finish with 14.4% market share shows what’s possible when everything aligns – strong product, competitive pricing and comprehensive dealer support. That performance sets the benchmark for our 2026 ambitions.
“Our focus on technician training, diagnostics capability and parts availability ensures operators achieve the lowest possible total cost of ownership, whether they’re running electric or diesel. We’re proud of this performance and we’re geared-up to build on it in 2026, partnering with customers to meet their evolving needs in efficiency, compliance and uptime.
