Podcast audiences are increasing. In the UK, 7.1 million people listen to them every week, a growth of 24% over the past year (source Ofcom). Podcasts can be listened to anytime, anywhere.
Over the last four months, ITT Hub has launched a series of highly regarded podcasts via their ITT Hub News channel: Lunch with Leon, CV Focus and The Back View. The response has captured the attention of the road-based transport sector.
Following the success of the news channel series, ITT Hub has announced a new podcast for the ITT Hub 2021 event, The Centre Stage. Podcasts are available exclusively for ITT Hub exhibitors, to support their participation. The podcast content will be different for each participant, as the aim is to engage in an informal, chatty format. Likely topics to be discussed include company product range, target sectors, USPs, approach to innovation and sustainability and reasons for participating in ITT Hub 2021.
Exhibitors can choose a one-off 15-minute podcast – or a series – to run alongside the event marketing campaign, as well as being available for participants to post across their own channels.
The Centre Stage podcasts are available at a cost of just £500 plus VAT (or buy 3 and get 1 free).
Mark Griffin CEO, ITT Hub commented: “With podcasts attracting an ever-growing and diverse audience, it’s not surprising that they have a long shelf life, as they can be listened to whilst on the move. Unlike other forms of advertising, they can be enjoyed whilst driving, sitting at your laptop or even while catching up on exercise. This is yet another of the many unique steps in our campaign to support our customers. More initiatives will be announced over the coming months.”
