Senior hires showcase Pathfindr’s growth intent

Asset tracking and industrial IoT (IIoT) specialist, Pathfindr has expanded its sales and marketing team with the appointment of three senior hires to support its ambitious growth goals.

Marketing Director Andrew Scheer, who previously held senior roles at Sony UK, Lloyds Bank as well as scale-up and established tech businesses, joins Adrian Higgins, Key Accounts Director and Andrew Thomas, Sales Director, as part of a trio of senior hires.

The new appointments bring with them more than 50 years’ experience in technology sales and marketing, with Adrian having worked for the likes of BP while Andrew Thomas joins from Microsoft.

The appointments come as Pathfindr re-focuses on communicating its IIoT offering to manufacturing and engineering businesses, following its focus at the peak of the COVID-19 pandemic on providing safe distancing technologies to a range of industries.

Andrew Scheer, Marketing Director at Pathfindr, says: “We’re seeing an increased number of businesses now recognising the opportunities that digital transformation and IIoT can have on their operations. Pathfindr is perfectly positioned to be the technology provider to drive increased productivity and efficiency through lean manufacturing which is why I’m delighted to join the team. Our focus is on ensuring that the industry has a greater awareness of the impact that tech and analytical software can have on productivity and efficiency thereby reducing the impact on the environment.”

Rob Grahamslaw, CEO of Pathfindr, adds: “In the past year we have developed a strong and successful offering in tech solutions to support existing and new customers meet the challenges that COVID-19 has posed.  However, with many industries looking to return to full capacity or even increasing capacity due to overwhelming post-pandemic demand, our attention has returned to supporting companies in their drive to have greater visibility on their manufacturing and logistics operations.

“Real-time asset intelligence helps companies identify and resolve the inefficient processes which are draining employee time. This is where we step in and why we’ve invested in senior hires to help drive the success of our IIoT technology in the manufacturing and engineering space. I’m very pleased to welcome them on board.”