SMMT appoints Will Reeves as Commercial Vehicle and Bus & Coach Section Manager

The Society of Motor Manufacturers and Traders (SMMT) has appointed Will Reeves as Commercial Vehicle and Bus & Coach Section Manager. This follows the retirement of Nigel Base in April after 11 years in the role.

He takes the reins of SMMT’s commercial vehicle and bus and coach sector engagement at a critical juncture for the industry, with a shift to zero emission mobility that has significant implications for vehicle production, supply chains and infrastructure, as well as the wider UK economy and society.

He joins SMMT from Logistics UK, where he was Sector Development Manager with responsibility for account management of vehicle manufacturers, leasing and hire companies. With more than a decade’s experience in logistics, building relationships between OEMs and suppliers, and following his first industry role at the Society of Operations Engineers, Reeves has seen first-hand how the sector plays an essential role in the UK, providing the vans, taxi cabs, buses and trucks that keep it moving.

With a number of key commercial vehicle, bus and coach manufacturing sites across Great Britain and Northern Ireland, and growing development of zero emission technologies, Reeves is charged with representing SMMT members in the sector, and supporting their growth and investment to be competitive while undergoing a successful transition towards 2040.

Mike Hawes, SMMT Chief Executive, said, “Britain’s commercial vehicle and bus and coach sectors are at a pivotal moment, in the early stages of their transition to zero emission transport, with huge change on the horizon for vehicle and supply chain manufacturers. I am pleased that Will, with his expertise and years of experience in the sector, has joined SMMT to support our members on this journey, ensuring the industry’s voice is heard far and wide as it expands and attracts new players.”

Will Reeves added, “The automotive sector, including truck and bus, is going through one of the biggest changes in its history. The next 10 years will see an unprecedented scale of innovation, as operators move from an era dependent on internal combustion engines to a dynamic but still developing future of zero emission commercial vehicles.

“I’m looking forward to working with the industry and seeing the new technologies that will decarbonise the whole range of commercial vehicle use cases, and helping SMMT to promote the sector to the wider public.”

SMMT’s CV and Bus and Coach Section provides extensive support, insight and a platform for members to gather and discuss the challenges affecting the industry, as well as representing and promoting sector and cross-sector interests to all stakeholders.