In a media first, Isuzu UK has exclusively launched its D-Max STEEL Edition on TikTok, gaining the attention of many on the social media platform.
Inspired by innovation, the Pick-Up Professionals have generated substantial intrigue and interest in the limited-edition premium pick-up, of which only 300 units will be produced. Based on the D-Max V-Cross, STEEL Edition will be complete with a suite of bespoke accessories and a unique STEEL Grey Mica colour, the exclusive D-Max will certainly become a highly sought-after pick-up.
As showcased in the TikTok videos, STEEL Edition is set to boast an array of bespoke accessories. Some of the most notable include STEEL branding inside and outside of the vehicle, tailgate assist/dampener, wheel arch extensions, and a dark grey Isuzu grille emblem.
A week after its exclusive launch on TikTok, the STEEL edition saw impressive levels of attention and engagement from new audiences as Isuzu expands its ever-growing presence in the lifestyle market. In a targeted approach, over 50% of the new audience remained over 35 years old, staying relevant for the Isuzu demographic, a fact that may appear surprising for this platform.
In the short time since the launch, STEEL Edition reached 235 thousand viewers’ screens. Isuzu also saw a monumental growth in followers and profile views, with a 76% and 123% increase respectively. The Pick-Up Professionals have made a tremendous noise on the platform, turning heads with its latest premium offering. Check out the STEEL TikTok launch at www.tiktok.com/@isuzuuk
Reflecting on the success of the social media launch, Head of Marketing at Isuzu UK, George Wallis, said: “It has been fascinating to run the first exclusive launch of a pick-up in the World on this platform, and it typifies our emergence into the lifestyle market. This launch has demonstrated that there is already strong interest in STEEL, an extremely capable pick-up, with a high level of comfort and features, it’s steely good value.”
The New-Look Isuzu D-Max STEEL Edition will be available in two versions with a 6-speed manual and 6-speed automatic gearbox. The manual version will cost £38,495 (CVOTR), whereas the automatic version will cost£39,995 (CVOTR).
For more information about the Isuzu D-Max STEEL Edition, please visit: www.isuzu.co.uk/news/unveiling-steel-edition/
