Traction Finance Acquires Gus Commercials

Traction Finance, a leading vehicle finance and management company, has recently acquired Gus Commercials, one of Northern Ireland’s most reputable independent providers of commercial vehicle hire, sales, servicing and parts.

With Gus Commercials under the Traction umbrella, the business can now uniquely provide vehicle sourcing, funding and maintenance for vehicles of any size, from cars to tractor units.  Traction is also the only contract hire company that can directly fund and manage vehicles across the island of Ireland, giving companies with interests in the North and South a simplified solution for fleet management.

Pictured here from left to right: Ciarán O’Neill (Commercial Director, Traction Finance), Billy Miskelly (Director, Gus Commercials) and Paul McGuire (Managing Director, Traction Finance)

Established in Belfast in 2003, Traction Finance has grown substantially from a small but ambitious Belfast-based operation, to one now operating from three locations, including an office in Dublin, supporting individuals and businesses across the UK and Ireland.  Today, the company has an impressive portfolio of vehicles extending to around 2,750 in its fleet.

This strategic acquisition, which took place during the COVID-19 pandemic, and which follows a string of prior acquisitions by Traction Finance, demonstrates the company’s commitment to continual progression.  Traction has also strengthened its senior management team with the appointment of Ciarán O’Neill as Commercial Director, who brings further experience of the commercial vehicle industry from his previous position as head of finance for the Ballyvesey Group.

Gus Commercials’ customers are assured that, while there are exciting changes in the pipeline, things will be “business as usual” and customers will have complete continuity of service.  Gus Commercials’ Director, Billy Miskelly will remain at the helm managing the day-to-day running of the Gus operation.

Traction Finance Managing Director, Paul McGuire, explained, “In addition to Gus Commercials’ vastly experienced team of technicians in a workshop that has a very strong reputation within the industry, we knew that Gus would be a good fit for our organisation when we realised we had a shared ethos of keeping our customers mobile.  We welcome Billy and his team to the Traction Group.”

Billy Miskelly added: “We are very pleased to now be working as part of the Traction Group, a well-respected and long-established business that will bring a wealth of experience and a new range of products and services to our customers.  I would like to take this opportunity to thank all of our customers, suppliers and staff for their valued support of Gus Commercials and I look forward to doing business with them all long into the future.”