MAXUS has launched its biggest EV support programme ever encouraging van drivers to make the switch to electric this year.
The new campaign will see MAXUS commit £30 million to the UK EV market to help van drivers, small businesses and larger fleets move away from Internal Combustions Engines (ICE).
Making the switch as attractive and affordable as possible, this conquest support programme is a limited time offer for the first 2,000 zero-emission MAXUS e DELIVER 9 vehicles ordered this year.
Speaking about the EV support programme, Mark Barrett, General Manager of Harris MAXUS said: “EV sales have been steadily rising in recent years. However, the pace at which the market is making the switch is still too slow if the UK is to successfully fulfil its commitment to phase out fossil fuel vehicles by 2030.
“Achieving this target is no easy feat and it is going to take a monumental effort from all stakeholders. MAXUS recognises that we have a key role to play in accelerating the rate of change, this is why the company has pledged to support the UK’s transition to zero emissions transport by encouraging drivers to switch to electric driving right now.
“Our new £30m EV conquest programme will help ensure that by the end of the year there will be an additional 2,000 eLCVs on the road, and 2,000 fewer ICE powered vehicles. We believe this is an unprecedented demonstration of industry playing its part in supporting the move to electric motoring.”
The support programme is open to all customers, from one van owner to the largest of fleets. A £15,000 subsidy will be set aside for each vehicle purchased as part of the campaign. The conquest programme will not be extended once the allocated 2,000 e DELIVER 9 vehicles are sold.