Aquarius IT Unveils Its New Brand Identity And Logo

Aquarius IT, who is celebrating its 18th anniversary this year, has unveiled a new brand identity and logo, which has been designed to represent the company’s digital evolution and its distinct position for offering forward-thinking fleet compliance and data management systems for the road transport industry.

The new branding will be at the heart of Aquarius IT’s go-to-market strategy and will underpin the company’s ongoing commitment to delivering total system solutions that innovatively provide road transport operators with an efficient, smarter, and greener way of managing their compliance responsibilities, for both driver and vehicle data.

Liz Haselden, Aquarius IT’s Marketing Manager said that it marks a major milestone in the company’s exciting journey.  She said: “Since developing ClockWatcher 18 years ago when we became the first company to offer analysis software for both analogue and digital tacho data in a stand-alone package, our in-house team have continued to innovate, problem-solve and always be one step ahead of the technological – and legislative – curve.

“We pride ourselves on listening to customers and creating real-life solutions, and this can be seen by the success of all our products over the last few years, like Asset Maintenance and Document Management – in particular how they all offer customers a reliable, focused and a truly integrated compliance and fleet management solution.

“Moving forward, our new branding, which includes new digital icons for each of the products, will enable us to visually illustrate our evolvement across all marketing and business platforms. This will help us to show how our family of digital solutions provide a real ‘connected’ solution for processing, managing, analysing and reporting on all aspects of driver and vehicle data.”

Mark Johnston, Aquarius IT’s Customer Services Director, said: “We are pleased that our new brand identity and logo retains a colourful link with our history, but more so that it serves to represent the Aquarius IT of today and how far we have come in leading technological innovation over the last 18 years with our solutions-led fleet compliance and Earned Recognition approved management systems.”

Guy Reynolds, who co-founded Aquarius IT in 2004 with Dave Bailey, added: “As a company, we have seen considerable growth over the last 18 years, and we are proud of our success and our continued commitment to helping road transport operators embrace all the developments in digital technology.

“We have all been on a digital journey, especially over the last couple of years, which is why the new branding comes at an important time. It solidifies our position and gives us the visual tools and processes to be able to show our progression as an IT company and our mission for the future.”

In line with the launch of the new branding, Aquarius IT has also launched a new website which showcases the company’s full portfolio of digital solutions, including Tachograph Analysis (Elite), Asset Maintenance, Vehicle Defects, Remote Downloading, Driver Debriefs, eSIGN, POD, employee’s Time and Attendance, Licence Checking, plus lots more, including the latest electronic Document Management system and Aquarius App.

Ultimately, over the last 18 years, Aquarius IT has focused its expertise on creating a range of reliable technology solutions that enable operators to easily monitor, cross-reference and manage all areas of fleet management data relating to vehicle and driver activity.  This total-system approach has proved to not only be beneficial for compliance and safety; it has helped road transport businesses all across the UK and Ireland run more efficiently – both financially and practically.