Topaz rebrands to Circle K

Circle K has officially launched in Ireland and in doing so has announced significant investment and job creation in the Irish market. The global fuel and convenience retail giant is set to invest €55million over the next two years in addition to creating 240 new jobs.

Some €35million of the investment is going towards the development of four new Circle K Ireland sites. These include two new sites in County Kildare as well as sites in Gorey in Co. Wexford and Athlone in Co. Westmeath.

The investment in these new sites and the completion of recent newly developed sites at City North beside the M1 in Dublin, and Junction 14 on the M8 in Fermoy will create a total of 240 new jobs. 90 jobs will be full time. 150 will be part time. This will bring the number of full-time employees to just under 2,400.

Meanwhile, €20million is being invested in the physical rebrand of all Circle K sites and fuel vehicles, as well as in-store renovations across the network and all marketing activity.

The investment announcement marks the official launch of the Circle K brand in Ireland and will commence the formal rebrand of Topaz to Circle K which spans the entire network of sites across the country.

Over the next 18 to 24 months, over 420 service stations will be rebranded with all Topaz canopies changing to Circle K. The Re.Store brand will be replaced, however the existing and renowned food offering will remain. Circle K will look to further enhance its existing range with some exciting announcements in the coming year.

Niall Anderton, Managing Director of Circle K Ireland commented, “This is a momentous occasion for Circle K Ireland as we complete our two-year journey of integration and officially launch the Circle K brand in Ireland. We do this determined in our vision to be the world’s leading forecourt and convenience retailer building on our established position as market leader in Ireland.

“Our mission is to make it easy for our customers in everything we do so that when they set foot inside a Circle K store, they know exactly where they are and are assured of the highest quality products and services.

“The arrival of Circle K in Ireland will be a gamechanger for forecourt and convenience retailing. As we join forces with an internationally established leader in this space, we will have access to the greatest insights and developments meaning we can continuously deliver a superior quality level of service and product to our customers in Ireland.

“I would like to thank all our outstanding staff in the company who have played a tremendous role throughout this process. I am also very grateful to the excellent independent retailers who we are lucky to work with. Finally, the support we have received from our new colleagues in Circle K has been fantastic and we look forward to achieving great things with them in the coming years.”

Jacob Schram, Group President of European Operations at Circle K commented, “We have always been deeply interested in Ireland and for years we watched the growth and success of Topaz from afar. To stand alongside our new partners in Ireland and formally introduce the Circle K brand is very satisfying and is testament to the hard work of many people both here and in the wider Circle K organisation.

“Ireland is at the cutting edge of forecourt and convenience retailing and we have big plans to build on the established position of the business in Ireland and bring our own global insights to the fore for the benefit of Irish consumers.

“Circle K is committed to the Irish market which is why we have invested so heavily in its development to date and will continue to do for many years to come.”

In 2016, Topaz was purchased by Canadian convenience store group Alimentation Couche-Tard (ACT), one of the world’s leading convenience retailers. Circle K is the global fuel and convenience brand of ACT and it is the largest and strongest brand owned by Couche-Tard.